Cookie Policy

General information about cookies

A cookie is a data file that websites store on the user's computer so that they can recognize the computer during the user’s next visit to the website. Cookies are sent back and forth between the browser and a web server and include, among other things, information about how the website is used.

A cookie is a passive file and cannot spread computer viruses or other malicious programs. It helps to analyze how a website is used so that the webmaster can improve the user experience. In several cases, cookies may be necessary to provide a particular service.

Cookies are usually deleted automatically from the browser when it is closed (so-called session cookies). Cookies can also be set with an expiration date, so that data exists in a shorter or longer period (persistent cookies). Persistent cookies are typically stored on your hard disk.

Cookies can be either first-party cookies or third-party cookies. First-party cookies are allocated by the page the user visits. Third-party cookies are allocated by a third party (e.g. advertisers with content on a certain page) that has elements embedded in the page the user is visiting.

Cookies on visitdenmark.de and subdomains

1. Cookies from Google Analytics

At visitdenmark.de we use Google Analytics to analyze how users use the site. The information that cookies collect about use (i.e. traffic data) is stored on Google’s servers. VisitDenmark uses the information to prepare reports on website activity.
Note: If the law requires it, Google can disclose information to third parties.

Google Analytics creates two types of cookies: A persistent cookie that indicates whether the user is recurrent, where the user comes from, what search engine used, keywords, etc. They also use session cookies to show when and how long a user is on the site. We do not compare the IP address with other information that Google holds.

2. Flash movies and cookies

Flash cookies are stored on the user's computer by Adobe Flash Player.
In the embedded movies from YouTube and video23, respectively, a browser (HTTP) cookie and a Flash cookie are created.

3. Twitter, Facebook and other social media cookies

Cookies are created through buttons, widgets and "social plugins". If the user is logged in on Facebook simultaneously with a visit to visitdenmark.de, Facebook will know that the user has visited visitdenmark.de.

4. Cookies from third-party javascript code

Visitdenmark.de contains embedded codes (iframes and links with javascript codes) from third parties. These may include advertising, games, booking boxes and others. Persistent cookies, as well as session cookies, can be created from the javascript codes. These cookies allow third-party information about certain actions, i.e. number of clicks, bookings etc.

5. Use of Pixel Tracking

Sometimes VisitDenmark uses pixel tracking, which is when a user’s visit to visitdenmark.de or a partner site is registered. Pixel tracking is anonymous, which means that no personal information is recorded or stored about the user. Only anonymous data about the user’s navigation on VisitDenmark’s sites and on partner sites (i.e. airline sites or similar) is registered.

6. Online advertising

VisitDenmark uses remarketing with Google Analytics to advertise online when running campaigns with our partners in Danish tourism. Third-parties, including Google, show our ads on sites across the Internet.

VisitDenmark and third parties, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and show ads based on a user's past visits to visitdenmark.de and to report on how interactions with ad impressions and use of other ad services are related to visits to visitdenmark.de

How to reject cookies

You can refuse the use of cookies on your computer by selecting the appropriate settings on your browser. Be aware that without cookies, you may not be able to use all features on the site. Because cookies are in the possession of the user, it is always possible for the user to view, modify or delete these cookies.

We hope that our users will be happy to allow the cookies we set, as they help us improve our website, provide the best services and give the user a better experience.

If you do not wish to use cookies from visitdenmark.de, you can - in most of the newer browsers - select “advanced cookie settings” under “internet options” and add visitdenmark.de to the list of websites from which you wish to block cookies.

There you can also delete individual cookies or all the cookies the browser has stored.

If you set your browser to refuse cookies in general, you should be aware that there may be functions on different websites that do not work as a result of this.